NHS Durham & Darlington
NHS County Durham and Darlington Foundation Trust is one of the largest integrated care providers in England, employing around 8,000 staff and serving a population of around 600,000 people.
Westbrook Creative were engaged by CDDFT in 2013 to develop a targeted campaign for the Trust’s Nurse and Healthcare recruitment drive. The ‘100 Opportunities’ campaign we created showcases the very best of both the trust and the region, using eye-catching creative across print, web and social media to encourage new applicants to come to the area. We utilised a variety of media in a strategic campaign for maximum exposure.